Mamamia signs Danielle Rigg-Smith as NSW Sales Director

SYDNEY, 8 October 2026. After three years in the UK, Danielle Rigg-Smith is heading back to Australia to take up the NSW Sales Director role at Mamamia.

Fresh from partnership lead roles with Pinterest, Snap and TikTok, Danielle brings more than 20 years of industry experience scaling partnerships across digital and audio media, most recently overseas, to Australia's most trusted women's digital publisher.

Danielle said: "I'm thrilled to be joining Mamamia at such a pivotal time, as the business enters an exciting new evolution of its brands and platforms. Mamamia offers something special for advertisers in being such a trusted environment where audiences actively choose to listen, watch and engage with content they love.

"Having led teams across some of the world's leading digital platforms in Europe and Australia, I'm looking forward to bringing that experience home to help grow both existing and new partnerships across the Mamamia ecosystem. Even in my first few days, it's clear there's a serious ambition to challenge the status quo, drive meaningful change and take the business to the next level. There's something magical about that kind of purpose."

Danielle joins Mamamia at a time of growth, as more brands look to be part of the conversations Australian women are having right now. She'll lead NSW partnerships across some of Australia's top performing podcasts and the deep ecosystems around them, including Mamamia Out Loud, helping brands tap into culture as it happens.

"I'm thrilled Danielle is joining Mamamia as NSW Sales Director. She's done standout partnership work at TikTok, Snap and Pinterest over the years, and she brings a real passion for people and partnerships to everything she does," Mamamia National Sales Director, Lanai Wiadrowski said.

"There's certainly plenty for Danielle to work with at Mamamia. She's walking into a business with real momentum. Our audience is growing, our partnership model is evolving, and clients want deeper ways to reach Australian women, with creators they can trust. Danielle is the right person to help us lead that. Our NSW partners are in exceptional hands."

Danielle officially started in the Mamamia NSW Sales Director role on October 6.

About Mamamia

Mamamia is Australia's largest women's digital media company, reaching 7.5 million Australian women each month across podcast, digital content, events, and consumer products. Mamamia is home of Mamamia Out Loud, Australia's Number 1 Podcast. Co-founded by Mia Freedman and Jason Lavigne in 2007, Mamamia is headquartered in Sydney.

Media enquiries: media@mamamia.com.au