Mamamia Out LoudVideoSocialPodcasts
Uber Eats
Reframed Uber Eats as a ‘parenting circuit breaker’, normalising young parents reaching for grocery delivery to handle the top-up shop.
+27ptspositive impression of Uber Eats
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The work
Campaigns that landed.
Real brand partnerships across the network, measured by what they moved.
Mamamia Out Loud LiveLive tourCo-branded contentSkin analysis
NIVEA
NIVEA Cellular presented the Mamamia Out Loud Live national tour, with co-branded content and an in-show virtual skin analysis completed by more than 5,000 women.
+31ptsawareness of NIVEA’s skincare range
Mamamia Out LoudPodcastsHost-readBranded content
Škoda
As the Official Wheels of Mamamia Out Loud, Mia, Holly and Jessie wove the Škoda Kodiaq into every touchpoint of the show’s ecosystem.
+27ptsawareness of the Škoda Kodiaq
Fitness First
Mamamia networkPodcastsSocialDigitalContent
Fitness First
Authentic, life-stage storytelling across an omnichannel content strategy positioned Fitness First as a lifelong wellness partner.
+48ptspositive impression of the brand
You BeautyPresenting partnerTalent-ledSocial
eBay
‘Sell Your Style’ made selling preloved fashion easy, fronted by Leigh Campbell as Mamamia voices cleaned out their own wardrobes across You Beauty and Mamamia Out Loud.
+18ptspositive impression of eBay
Mamamia networkEditorial contentEducational
Zurich
‘Life Decoded’ demystified life insurance through relatable, educational content, positioning Zurich as a provider whose care goes beyond cover.
+30ptslikelihood to purchase cover
Proven at scale
The average, not the exception.
The campaigns above aren’t outliers. Across 131 brand-uplift studies in 25 categories, this is the average lift Mamamia delivers against an unexposed control group.
5xmore active attention
Mamamia branded content holds 14.9 seconds of active attention, against 2.7 seconds for comparable social content.
Brand awareness+12pts
Brand impression+9pts
Consideration+8pts
Purchase intent+11pts
Likelihood to recommend+9pts
Sources: 131 Mamamia brand-uplift studies across 25 categories (2021–2025); Amplified Intelligence attention study (2025). Average point uplift, exposed vs unexposed.
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