Comedy for Gen X women

Unleashed

For Gen X women who need a laugh. A rotating panel of funny, frank voices on life, dating, work and the indignities of midlife.

Unleashed artwork
688K+
Downloads since launch
Fastest
Growing show in our network
20K+
Instagram
2026
On air since

Beyond the episode

Unleashed lives everywhere she does.

The hosts

MCMary CoustasThe Comedian
Mary Coustas
Comedian and actor

One of Australia’s most loved comedians and actors, beloved for her character Effie.

BPBruna PapandreaThe Producer
Bruna Papandrea
Founder, Made Up Stories

Powerhouse producer behind Big Little Lies and Gone Girl, championing women’s stories on screen.

SHSally HepworthThe Storyteller
Sally Hepworth
Bestselling novelist

New York Times bestselling novelist, translated into more than thirty languages.

DGDr Ginni MansbergThe Doctor
Dr Ginni Mansberg
Doctor and author

One of Australia’s most trusted GPs and a bestselling author on women’s health.

GLGrace LamThe Taste Maker
Grace Lam
Fashion editor and writer

Former Vogue fashion editor with a sharp, funny eye on style and reinvention.

CMCathrine MahoneyThe Confessor
Cathrine Mahoney
Comedian and writer

UK-born, Sydney-based comedian and writer, candid on midlife and everything after it.

The audience.

48
Average age
18-220.5%
23-271.6%
28-346.3%
35-4425.9%
45-5957%
60+8.6%

Gender and age: Spotify listeners, all-time. Location indicative of the Mamamia network audience.

On this show

Ways to buy.

Three tiers of presenting partnership, plus network extensions.

01

Scripted read

Your script, read on the show. The most controlled, least integrated tier.

02

Generous host read

The hosts, in their own words. Our most-trusted creative tier.

03

Integrated audio segment

A custom segment woven into the episode. The deepest level of integration.

04

Full networkExtension

A run-of-network audio buy across Mamamia's biggest shows.

05

Off-network extensionExtension

Take your campaign beyond the Mamamia network.

Trusted by Australia’s biggest brands

Why she converts

She trusts our hosts. She buys what they recommend.

88%

Trust our hosts’ recommendations.

71%

Have bought what they recommended.

#1

Australia’s most trusted women’s publisher.

Sources: Mamamia Audience Study, Mar–Apr 2024 (Mamamia podcast audience, n=154). Mamamia Brand Tracker, Pureprofile, May 2025 (n=443).

Talk to us

Put your brand on Unleashed.

Our partnerships team works directly with agencies and brands. Send us a brief and we’ll come back within one business day.