MamamiaAdvertise

Australia’s #1 women’s network

What women are talking about.

9.7M Australians a month, across podcasts, newsletters, social and video.

See the showsPlan a campaign
9.7M
Monthly audience
510M+
Podcast downloads
400K+
Newsletter contacts
4.5M+
Social followers

Across every format

What she watches, listens to and shares.

The shows

Our house of brands.

Mamamia Out Loud
No Filter
True Crime Conversations
The Quicky
NEW
Unleashed
Parenting Out Loud
The Spill
You Beauty

Categories

Whatever you’re selling, she’s buying.

From the weekly shop to the big-ticket buys.

Retail & fashion

Mass retail, fashion, furniture and homewares.

Health, pharma & insurance

A core editorial pillar, from the Well. podcast to everyday care and cover.

FMCG & grocery

65% control the household grocery shop.

Entertainment & streaming

9 in 10 of The Spill’s listeners watch what’s recommended.

Travel & tourism

7 in 10 are the household’s holiday decision-maker.

Finance, banking & super

81% are involved in the household’s money decisions.

Beauty

Home of You Beauty, Australia’s biggest beauty podcast.

Automotive

71% say the car is their number-one place to listen.

Telco & technology

Keeping her household connected.

Government & public sector

The issues that shape women’s lives.

Food & QSR

She decides where the family eats.

Education, charity & purpose

The causes and learning she backs.

How brands show up

Reach her everywhere.

The audience

She’s here.

89%Women

The audience advertisers want to reach.

39Average age

The household decision-maker.

71%Parents

The household buyer for kids, food, health, home.

44%Earn $200K+ HHI

Australia’s premium women’s audience.

Source: Mamamia Audience Survey & Brand Tracker, 2025.

Why she converts

She trusts our hosts. She buys what they recommend.

88%

Trust our hosts’ recommendations.

71%

Have bought what they recommended.

#1

Australia’s most trusted women’s publisher.

Sources: Mamamia Audience Study, Mar–Apr 2024 (Mamamia podcast audience, n=154). Mamamia Brand Tracker, Pureprofile, May 2025 (n=443).

How we partner

Partnerships, not placements.

From a single campaign to an always-on year, built around your budget cycle.

Presenting partnership

Own a show or franchise, woven through every episode.

Content partnership

Co-created editorial and branded content, in our voice.

Always-on

Full-year or half-year (H1, H2), aligned to your budget cycle.

Campaign-based

Flexible to your timings. A single campaign, run on your dates.

Talk to us

Let’s partner up.

Our partnerships team works directly with agencies and brands. Send us a brief and we’ll come back within one business day.