MamamiaAdvertise

Australia’s #1 women’s network

What women are talking about

9.7M people a month in Australia alone, across podcasts, newsletters, social and video.

See the showsPlan a campaign
9.7M
Monthly audience, Australia alone
510M+
Podcast downloads
400K+
Newsletter contacts
4.5M+
Social followers

Across every format

What she watches, listens to and shares

The shows

Our house of brands

Mamamia Out Loud
No Filter
True Crime Conversations
The Quicky
NEW
Unleashed
Parenting Out Loud
The Spill
You Beauty

Categories

Whatever you’re selling, she’s buying

From the weekly shop to the big-ticket buys.

Retail & fashion

Mass retail, fashion, furniture and homewares.

Health, pharma & insurance

A core editorial pillar, from everyday care to cover.

FMCG & grocery

65% control the household grocery shop.

Entertainment & streaming

9 in 10 of The Spill’s listeners watch what’s recommended.

Travel & tourism

7 in 10 are the household’s holiday decision-maker.

Finance, banking & super

81% are involved in the household’s money decisions.

Beauty

Home of You Beauty, Australia’s biggest beauty podcast.

Automotive

71% say the car is their number-one place to listen.

Telco & technology

Keeping her household connected.

Government & public sector

The issues that shape women’s lives.

Food & QSR

She decides where the family eats.

Education, charity & purpose

The causes and learning she backs.

How brands show up

Reach her everywhere

Building creative? Ad specifications for every format: sizes, file weights and lead times for display, video and audio.

The audience

She’s here

89%Women

The audience advertisers want to reach.

39Average age

The household decision-maker.

81%Money decisions

Involved in the household’s financial decisions.

44%Earn $200K+ HHI

Australia’s premium women’s audience.

Sources: Mamamia Audience Survey & Brand Tracker, 2025; Mamamia & Squad Audience Survey 2024 (N=210).

Why she converts

She trusts our hosts. She buys what they recommend

88%

Trust our hosts’ recommendations.

71%

Have bought what they recommended.

#1

Australia’s most trusted women’s publisher.

Sources: Mamamia Audience Study, Mar–Apr 2024 (Mamamia podcast audience, n=154). Mamamia Brand Tracker, Pureprofile, May 2025 (n=443).

How we partner

Partnerships, not placements

From a single campaign to an always-on year, built around your budget cycle.

Presenting partnership

Own a show or franchise, woven through every episode.

Content partnership

Co-created editorial and branded content, in our voice.

Always-on

Full-year or half-year (H1, H2), aligned to your budget cycle.

Campaign-based

Flexible to your timings. A single campaign, run on your dates.

Before you brief us

Good to know

How do I advertise with Mamamia?

Send a brief through the form below and our partnerships team comes back within one business day.

What should a brief include?

Your objective, who you want to reach, an indicative budget range, timing, and any formats you already have in mind. We shape the rest.

What advertising formats does Mamamia offer?

Podcast host-reads and branded segments, branded content from our in-house studio, newsletter integration, talent-led social and video, and run-of-network display.

What podcasts can I advertise on?

Mamamia Out Loud, No Filter, True Crime Conversations, The Quicky, Unleashed, Parenting Out Loud, The Spill and You Beauty. Sponsor a single show or the whole network.

What results do Mamamia campaigns deliver?

Independent brand-uplift studies show double-digit percentage-point gains. Recent examples: Fitness First +48pts positive impression, NIVEA +31pts awareness, Zurich +30pts likelihood to purchase, Uber Eats +27pts positive impression.

How many people does Mamamia reach?

9.7 million people every month in Australia alone across podcasts, newsletters, written content, social and video. Our audience is predominantly women aged 25 to 44.

Talk to us

Let’s partner up

Our partnerships team works directly with agencies and brands. Send us a brief and we’ll come back within one business day.