Alison Izzo joins Mamamia as Head of You Beauty

SYDNEY, 15 September 2026. Mamamia's hit beauty podcast and media brand is entering a new chapter, with lifestyle and wellness brand-building expert Alison Izzo joining as the new Head of You Beauty.

With more than 25 million lifetime downloads and 1,500-plus episodes, You Beauty is Australia's biggest beauty podcast, popular for its live product tests and honest reviews. Nearly three-quarters of the audience (71%) say they buy products backed by You Beauty hosts Leigh Campbell and Kelly McCarren, and 88% say they trust the hosts' recommendations.

Most recently Digital Director of News Corp's Vogue Australia, GQ and Vogue Living titles, Alison also brings experience heading digital for Are Media's fashion and beauty brands including ELLE, marie claire, BEAUTYcrew, beautyheaven and Girlfriend.

Alison has also hosted News Corp's Healthy-ish podcast and been Digital and Beauty Director of Body+Soul, following an editorial career encompassing television, digital and magazine publishing.

As Head of You Beauty, Alison will own the beauty brand as a business within Mamamia, leading the You Beauty team to build on its success with its committed, growing audience.

"As Mamamia continues to build out its House of Brands strategy, I'm excited to join this visionary team as they grow and expand. I can see the huge potential in the beauty category for this kind of multi-platform content, and can't wait to get started," Alison said.

"Mamamia's highly engaged audience is truly best in class; built on consistently authentic and authoritative content. Many media brands talk about audience trust and engagement, especially in beauty, but few have the receipts. You Beauty has walked that talk for some time."

"I'm looking forward to bringing my years of experience in publishing and the beauty industry, as well as my brand and agency contacts, into the fold."

"We're very excited to be welcoming Alison Izzo into the You Beauty fold. Alison's reputation precedes her. I don't think there's a major fashion and beauty digital media brand in Australia that Alison hasn't led or had some involvement with across her career," said Mamamia Content Director, Ruth Devine.

"I know the You Beauty team is as keen as I am to see what Alison will bring to the brand. I also know Alison is going to have plenty to work with, including a deeply invested audience and community, great commercial partnerships, and compelling content," Ruth said.

Alison Izzo starts as Head of You Beauty this week.

About Mamamia

Mamamia is Australia's largest women's digital media company, reaching 7.5 million Australian women each month across podcasts, digital content, events and consumer products. Mamamia is home to Mamamia Out Loud, Australia's Number 1 Podcast. Co-founded by Mia Freedman and Jason Lavigne, Mamamia is headquartered in Sydney.

Media enquiries: media@mamamia.com.au