Australian women are redefining their careers in 2025

Here at Mamamia, our audience isn't just casually checking out career content - they're absolutely inhaling it. We're seeing huge engagement from stories of real women making dramatic pivots; from teachers leaving after 18+ years to corporate high-flyers becoming entrepreneurs.

With nearly a million Aussies embracing portfolio careers and 57% of Gen Z plotting their next career move, this isn't just a trend - it's a cultural shift in how Australian women approach their careers, one that we are in a unique position to own.

So if you want to tap into this highly engaged, transformation-hungry audience, our new BIZ podcast is just the beginning...

WHAT WE’VE NOTICED

Australian women are completely reimagining their career paths as we head into 2025. Our most viewed and shared content tells quite a story, with articles about bold career switches (like leaving teaching after 20 years!) and jobs with the highest salaries consistently capturing our reader’s attention.

And if you're wondering just how strong this appetite for change is - our State of Women annual study shows a whopping 57% of our Gen Z audience are eyeing new jobs, with more than a third already plotting their next move this year. More broadly, this week on The Quicky we saw over 70% of the workforce were considering a new role.

But here's what's really interesting: it's not just

about the money. When we look at what content our audience is devouring, it's clear they're after something bigger - whether that's switching industries entirely or hitting the books again to retrain - they're after real fulfilment, and they're not afraid to make big moves to get it.

(Data: Mamamia State of Women Study,

2024 and Randstad referenced on The Quicky, 2025)

MAKING SENSE OF IT

Watch: (@annaclmack)

The workforce landscape of 2025 is seeing a remarkable transformation; today's graduates are projected to hold approximately 20 different roles throughout their working lives. But before you think we're all just commitment-phobes, there's actually something pretty interesting happening in our workforce. The latest ABS data shows nearly a million Australians are embracing what's called 'portfolio careers' - essentially becoming career multi-taskers, especially in our regional areas where 7.6% of workers are juggling multiple jobs, compared to 6.2% in our capital cities.

What's particularly fascinating is that this isn't just about necessity - it's about choice. Over a quarter of recent job changes came from people actively seeking something new. The traditional career ladder? It's being replaced by what experts are calling 'career latticing' and 'squiggly careers' - where moving sideways or diagonally is just as valuable as climbing straight up. With 71% of high performers planning portfolio careers, this flexible approach isn't just a trend - it's the future.

(Data: Australian Bureau of Statistics, Forbes)

In 2025, women aren't just changing jobs – they're redefining what success looks like and this shift in mindset presents an opportunity for brands to jump on board and come along for the ride. As this transformation sweeps through Australia's professional landscape, women are actively seeking trusted voices and practical resources to guide their evolution, whether that's pursuing greater purpose, achieving work-life harmony, or completely reinventing their careers. For brands who want to become a trusted partner on her journey, ask yourself:

• What practical solutions can you offer that enables her choice to shift or optimise her career?
• How can you support her aspirations that empower her to take action?

Introducing BIZ by Mamamia: Your brand’s gateway to Australia’s most engaged, career-focused women.

BIZ is Mamamia’s new career-focused platform designed to make work life better for women. At its heart, BIZ is a twice-weekly podcast fronted by entrepreneur and influencer Michelle Battersby, alongside Soph Hirst and Mamamia’s own Em Vernem. Together, they’ll tackle everything work-related, from career goals and money to productivity, office life and everything in between, offering practical tools, advice, and real-life stories. It’s helpful content with heart and humour. Beyond the podcast, BIZ spans Mamamia’s ecosystem with newsletters, written features, and social content, providing brands with countless ways to connect with this ambitious audience.

Now’s the time to align with BIZ and become part of the movement helping women make work life better.

▶ LISTEN HERE